(DiverWire) Sawyer Media, LLC and the Dive Traveler App announce they have formed a strategic alliance with global training agency, Scuba Schools International (SSI). As part of a Generation 2.0 build and expansion of the revolutionary Dive Traveler App, Sawyer Media and SSI have partnered to give users of the app a SCUBA training agency and destination travel fulfillment platform. This strategic alliance will give SSI and its worldwide alliance of retailers, resorts and dealers an immediate, destination-based global digital mobile media platform, the first of its kind in the dive industry, from which to grow and expand their brand and brand awareness.
“With the proof of concept completed and because of the rapid growth of the first version of Dive Traveler, it was time we teamed up with a like minded training agency as we move into the build cycle of the Generation 2.0 version of our groundbreaking app,” said Ty Sawyer, CEO of Sawyer Media.
“We’re thrilled to be working with SSI. They’re growing quickly in the market, but smartly, and they’re the leading training agency in many of the world’s most exciting emerging markets. Their focus on delivering a product of exceptional quality with an emphasis on the diver and retailer relationship, and their long-term growth initiatives matched up perfectly with our company ethos. Plus, they’re coming in at great time, as we’ve just signed a deal for a Dive Traveler branded TV show to air on the Outside Channel, which has 61 million viewers,” he adds.
Dive Traveler is currently available on the iPad, with versions for the iPhone, Android Tablets and Android Smartphones coming soon. The Generation 2.0 version will include a long list of updated and more dynamic features to make the app even more user friendly and will increase the level of user personalization in each section of the app. The projected date for completion of Gen 2.0 is mid-July 2013.
“My hat is off to Ty, David [White] and Lisa [Mitchell]. This Dive Traveler app is amazing! This app will not only add value for your customers, it will shine a bright light on your business. The message here is you can’t wait for the business to change – ‘you have to change the business,’ ” stated Doug McNeese, SSI President & CEO.
McNeese continued, “Finding strategic partnerships is what SSI is all about and why we feel we are growing around the world! Adding Dive Traveler to your business just makes sense – helping you achieve your true business potential. It is and remains SSI’s goal to help dive centers and resorts strong and profitable!”
Look for version 1 of the Dive Traveler App at the App Store. For more information on Sawyer Media, visit www.sawyermediagroup.com. To advertise on this groundbreaking media platform, contact Heather Gomer at 405.412.0711 or email: info@sawyermediagroup.com. Follow us on Facebook.
